Benjamin Carro

Powerspace acquired by Welcoming Group to create a leader in data and ad-tech

We’re happy to announce that Powerspace has been acquired by Welcoming Group on April 30th, 2019.

Do you know what is better than online advertising ? Native advertising. Native advertising is defined by the IAB...

Jan 16, 2017 | Non classé

“Using CRM segments to improve the targeting of online acquisition campaigns has become crucial” Over the past few...

In all on- and offline ad channels, the message is the most important element of a campaign’s success, regardless of...

A/B testing is the most common, simple and effective technique to improve the performance of marketing campaigns. Yet...

Jun 20, 2016 | Non classé

Identifying users online on the long term, whatever device they use, and matching them with CRM data is the number one...

Published a few weeks ago, this short video from South Park is the perfect illustration of the trashy side of Native...

Content Advertising is great to generate qualified traffic, website engagement and brand awareness. But many marketers...

Feb 9, 2016 | Non classé

This post is not about facebook bashing. Let’s be clear. Facebook probably has the best people based targeting...

While content marketing is not new anymore, many advertisers still have no idea what this marketing tactic really is...