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CRM Re-targeting: 3 Examples of Winning Strategies

Over the past few years, designing targeted digital campaigns using offline CRM files has become standard on all main ad platforms, such as Facebook Ads...

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How native advertising will save the Internet

Native advertising is defined by the IAB (International Advertising Board) as a form of paid media where the ad experience follows the natural form and...

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The Editorial Approach, a Key Aspect of Native Advertising

In all on- and offline ad channels, the message is the most important element of a campaign’s success, regardless of your goals and KPIs. In...

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People-Based Marketing, the Holy Grail of Advertising

Identifying users online on the long term, whatever device they use, and matching them with CRM data is the number one challenge that people-based marketing...

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Designed for cross-device usage, Powerspace programmatic technology empowers online publishers to monetize their in-feed advertising placements and generate automated revenues stream on their web, email and app properties.

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Powerspace data architecture has been designed for people-based marketing solutions. By identifying real users across all devices using encrypted Ids, Powerspace offers highly effective targeting and re-marketing solutions.

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