The first Native Advertising platform for Email
Powerspace acquired by Welcoming Group to create a leader in data and ad-tech
We’re happy to announce that Powerspace has been acquired by Welcoming Group on April 30th, 2019.
How native advertising will save the Internet
Native advertising is defined by the IAB (International Advertising Board) as a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
CRM Re-targeting: 3 Examples of Winning Strategies
Over the past few years, designing targeted digital campaigns using offline CRM files has become standard on all main ad platforms, such as Facebook Ads (custom audience), Google Adwords (customer match) and Twitter (tailored audience).
The Editorial Approach, a Key Aspect of Native Advertising
In all on- and offline ad channels, the message is the most important element of a campaign’s success, regardless of your goals and KPIs. In native advertising, ad formats offer fewer creative possibilities
4 Simple Rules for Effective A/B Testing
A/B testing is the most common, simple and effective technique to improve the performance of marketing campaigns. Yet so many marketeers take unclear conclusions and wrong decisions
People-Based Marketing, the Holy Grail of Advertising
Identifying users online on the long term, whatever device they use, and matching them with CRM data is the number one challenge that people-based marketing is has to solve.
The Recipe for Trashy Native Advertising
Published a few weeks ago, this short video from South Park is the perfect illustration of the trashy side of Native Advertising, where publishers and platforms do everything on purpose to fool the users. I call this new “publishing” business Content Affiliation. It...
How Content Advertising can be the most profitable channel
Content Advertising is great to generate qualified traffic, website engagement and brand awareness. But many marketers manage to convert it in a highly profitable acquisition tactic. But what is Content Advertising anyway? Content Advertising would be the combination...
Why Email newsletters outperform facebook Pages by over 300x
This post is not about facebook bashing. Let’s be clear. Facebook probably has the best people based targeting capabilities combined with the largest user reach in the industry. Facebook advertising solutions are great. But what about facebook pages and their...
Why content marketing should be part of brands channel mix
While content marketing is not new anymore, many advertisers still have no idea what this marketing tactic really is about. To me, content marketing lies right between branding and direct marketing. Well executed, such strategy can provide best of both worlds : brand...