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CRM Re-targeting: 3 Examples of Winning Strategies

CRM Re-targeting: 3 Examples of Winning Strategies

Over the past few years, designing targeted digital campaigns using offline CRM files has become standard on all main ad platforms, such as Facebook Ads (custom audience), Google Adwords (customer match) and Twitter (tailored audience).

The Recipe for Trashy Native Advertising

The Recipe for Trashy Native Advertising

Published a few weeks ago, this short video from South Park is the perfect illustration of the trashy side of Native Advertising, where publishers and platforms do everything on purpose to fool the users. I call this new “publishing” business Content Affiliation. It...

How Content Advertising can be the most profitable channel

How Content Advertising can be the most profitable channel

Content Advertising is great to generate qualified traffic, website engagement and brand awareness. But many marketers manage to convert it in a highly profitable acquisition tactic. But what is Content Advertising anyway? Content Advertising would be the combination...

Why content marketing should be part of brands channel mix

Why content marketing should be part of brands channel mix

While content marketing is not new anymore, many advertisers still have no idea what this marketing tactic really is about. To me, content marketing lies right between branding and direct marketing. Well executed, such strategy can provide best of both worlds : brand...