Do you know what is better than online advertising ? Native advertising. Native advertising is defined by the IAB...
Blog
CRM Re-targeting: 3 Examples of Winning Strategies
“Using CRM segments to improve the targeting of online acquisition campaigns has become crucial” Over the past few...
The Editorial Approach, a Key Aspect of Native Advertising
In all on- and offline ad channels, the message is the most important element of a campaign’s success, regardless of...
4 Simple Rules for Effective A/B Testing
A/B testing is the most common, simple and effective technique to improve the performance of marketing campaigns. Yet...
People-Based Marketing, the Holy Grail of Advertising
Identifying users online on the long term, whatever device they use, and matching them with CRM data is the number one...
The Recipe for Trashy Native Advertising
Published a few weeks ago, this short video from South Park is the perfect illustration of the trashy side of Native...
How Content Advertising can be the most profitable channel
Content Advertising is great to generate qualified traffic, website engagement and brand awareness. But many marketers...
Why Email newsletters outperform facebook Pages by over 300x
This post is not about facebook bashing. Let’s be clear. Facebook probably has the best people based targeting...
Why content marketing should be part of brands channel mix
While content marketing is not new anymore, many advertisers still have no idea what this marketing tactic really is...