A/B testing is the most common, simple and effective technique to improve the performance of marketing campaigns. Yet...
Benjamin Carro
People-Based Marketing, the Holy Grail of Advertising
Identifying users online on the long term, whatever device they use, and matching them with CRM data is the number one...
The Recipe for Trashy Native Advertising
Published a few weeks ago, this short video from South Park is the perfect illustration of the trashy side of Native...
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