Powerspace operates high volume, taylor-made digital acquisition campaigns

Our advertisers generated over 3,200,000 qualified leads and 650,000 new customers through Powerspace campaigns.

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We help brands and advertisers acquire new customers at scale

Powerspace provides full-service acquisition solutions through email marketing and display operations.

Experts in digital direct marketing, we design,
build and operate custom campaigns for
our advertisers, with a strong focus
on Quality, Volume, and Return
on Investment.



Maximize your ROI: get both qualified leads and high quality traffic

Full-service solution

leaddirect! is Powerspace's email and display full-service acquisition solution for advertisers.

Whatever your acquisition goals are - qualified lead generation, geolocalized traffic, new customer acquisition - Powerspace is able to design, implement and deliver the right direct marketing strategy with maximum transparency.

Reach and Scale

Powerspace centralizes a powerful yet qualitative network of +250 email databases partners that represents over 37M potential customers in France, Spain, Italy and Belgium.

We also manage an exclusive ecommerce display network we use to generate additional volume for our clients.

Our clients’ industries

  • ecommerce
  • travel
  • retail
  • services
  • dating

Full-service solutions include

  • Acquisition strategy

    Promotional offer, targeting, conversion funnel, quantitative and qualitative goals

  • Campaign operations

    Publisher management, media buying, planning, testing, trafficking

  • Analytics

    Tracking, ROI and result analysis, A/B testing

  • Custom technologies

    Coding and development, exclusive technologies, database and API connections, tracking

  • Creative services

    Email design, Landing page, confirmation email, all mobile friendly

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Direct Marketing creatives that work

Beautiful, Responsive, Inbox friendly, Personalized


We love to innovate

and we believe innovation is the key aspect for longterm success.

This is why we massively invest in engineering and science, to make ideas actually happen in the real world, thanks to amazing and exclusive technologies.

  • Email deduplication

    Lightning fast email scrubbing

  • Dynamic Creative

    Real-time image personalisation

  • Smart Funnels

    Lead collection and conversion funnel management

  • BigData Analytics

    Powerful campaign reports

  • Geolocation

    Smart geolocation services

  • Email A/B Testing

    Reliable email
    testing on the fly

Proprietary Technologies


Powerspace was founded in 2008 with the idea that most digital advertising campaigns could be massively optimized with great copywriting, innovation, and proactive testing and analysis.

Our previous experience in the ecommerce industry showed us that adopting this approach could lead to a significant boost in Return on Investment and an increase in the acquisition volumes at competitive costs.

Powerspace quickly started to offer full-service performance marketing solutions and managed to run profitable campaigns for its advertisers, initiating longterm acquisition partnerships that still continue today.

In 2013, Powerspace is a profitable and privately-owned successful company of 30 professionals, operating in five markets (France, Spain, Italy, Belgium and Holland). We are constantly developing our direct marketing and creative expertise, packaging it into full-service advertising products to empower marketers with a powerful turnkey solution, supported by advanced technology.

Like in our early days, we still focus on the core values that first made the difference: longterm focus, pro-activity, constant innovation, quality of service and data analysis.


Guillaume Lafond

Powerspace was created in 2008 by Guillaume Lafond, after 5 years of e-marketing experience at top ecommerce sites Cdiscount.com and Vistaprint.

Guillaume has an extensive understanding of all digital marketing channels, great direct marketing and analytical skills that are used today for Powerspace clients.

Cédric Sadai

Early 2010, Cédric Sadai joined the venture to lead Powerspace technology and engineering ambitious projects.

Cedric is an expert in digital marketing and software architecture. His previous experiences include digital agency PoleNord, major european affiliate platform TradeDoubler, before leading the SEM acquisition for Yahoo! and Kelkoo. Besides, Cedric also founded FatCap.com, a leading graffiti & street-art digital magazine and decor agency.


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Powerspace Spain Sl
Avinguda Diagonal 401, 1ºbis
08008 Barcelona

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Powerspace SAS
13 Rue de Turbigo
75002 Paris

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