Client success

Client success

Geo france Finance

Dans le cadre de la loi de juillet 2005 sur la transition énergétique, Geo France est délégué par le Ministère de l’Ecologie, du Développement Durable et de l’Energie pour distribuer via son site Mesampoulesgratuites.fr des ampoules LED à basse consommation, entièrement subventionnées par l’état.

Native
advertising

In an era of increasing commercial pressure towards consumers, traditional advertising is becoming every day less efficient. As a result, brands are finding new ways to engage with their consumers, using different ad formats and content strategies. Native advertising has emerged in that context as a more efficient form of advertising, allowing digital marketers to better engage with their audiences, and creating new source of revenue for publishers.

« We define Native Advertising as a form of advertising that perfectly integrate with the user experience, both in terms of design (form) and content (function). »

A new form of Advertising ?

Advertorial and infomercials have been used by marketers for almost a century! And already 60 years ago, David Ogilvy knew what most marketers still don’t know today.

What is new is the the scale of nowadays media and social platforms, as well as the automation provided by ad tech platforms.

Social

Majors social networks have developed long ago fully integrated in-feed ad formats, alongside with buying platform to manage campaigns. By owning the whole ad experience, from top to bottom, these big networks have strong assets for creating the best experience with advertising for their users.

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Online Media

On the other hand, online medias publishers are still dealing with many different types of ad formats, and many different ad tech. This makes it difficult to provide the best experience to their users and gives many opportunities to third party ad tech and native ad networks.

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